Are you trying for Hootsuite options to handle your natural social media campaigns?
Social media has quickly grow to be top-of-the-line natural channels for rising model consciousness. 91% of entrepreneurs will use social media to distribute content material in 2021, which is greater than used their very own firm weblog (79%). in 2013, this quantity was 86.2%.
However with this elevated deal with social media, you want some option to handle and measure the outcomes of your actions.
Hootsuite was one of many first social media management platforms available on the market, however its pricing mannequin is beginning to lose favor. Many small corporations don’t need to pay over $700 per thirty days for a enterprise account restricted to 5 customers.
On this submit, we’ll present you all the opposite choices on the market. We’ll cowl 11 paid and free Hootsuite options that may make it easier to develop your social media presence in 2022 and past.
Why You Ought to Contemplate Options to Hootsuite in 2022
Ten years in the past, Hootsuite was simply considered one of a handful of choices that can assist you handle your social media extra successfully. In 2022, there are 290+ social media administration software program instruments listed on G2.
It’s not that Hootsuite doesn’t get the job finished as a social media administration instrument anymore — it nonetheless works in 2022.
However there are in all probability different choices higher suited to your price range, trade, most well-liked channels (like Instagram), or different distinctive wants.
Whereas Hootsuite helps most social media platforms, it’s not essentially tailor-made that can assist you create the proper content and strategy for a selected one, which may gain advantage some corporations.
It’s additionally not the best instrument to be taught for brand new group members, which might grow to be a ache level for rising corporations.
Beneath, we spotlight 11 choices that simply may show to be higher to your group and firm.
How To Discover the Finest Social Media Administration Software for Your Firm
Earlier than we get into the listing, let’s shortly cowl features of a software tool you must take into account earlier than making your closing determination.
It’s essential to take into account not simply the value or popularity however discover particular person options and your organization’s distinctive wants.
This contains:
- Platform assist: Does it assist all of the social media channels that you simply use?
- Worth: How a lot wouldn’t it price to your whole group?
- Options: Does it embrace analytics, or do you have to go some other place for that?
It doesn’t matter if it’s cheaper for a single person, if the pricing mannequin is per-user, and also you’ve received a group of eight individuals. Contemplate all elements earlier than deciding on a brand new social media platform.
Hootsuite Options
1. Buffer: A Higher Various to Hootsuite for Small Groups
One other OG within the social media administration trade, Buffer, has been round since November 2010.
With superior options obtainable for a a lot lower cost, it’s a greater Hootsuite different for smaller companies and groups.
Execs:
- Consumer-friendly interface
- Features a free plan for particular person customers with fundamental wants (three social accounts, one person, bare-bones scheduling options)
- Extra reasonably priced than Hootsuite, a full-featured company plan prices $100 per thirty days for limitless customers and 10 social channels
- Contains visual editing tools for planning and creating Instagram tales
- Assist for Instagram store grid
- Superior collaboration instruments
Cons:
- Buffer analytics is billed individually at $35 or $50 per thirty days (sure plans)
Beneficial for:
- SMBs
- Freelancers
- Small social media advertising groups or businesses
Pricing: Provides a restricted free plan for one person and as much as ten social media posts. The bottom tier of paid plans begins at $5 per thirty days. The analytics suite is obtainable as a separate package deal beginning at $35 per thirty days.
Buffer vs Hootsuite
Let’s see how the options and pricing stack up in opposition to Hootsuite.
| Buffer | Hootsuite | |
| Free plan | ✓ | X |
| Worth for full-featured plan | $100/month (limitless) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Analytics | ✓ (with additional product) | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Social listening | ✓ | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Instagram story builder | ✓ | X |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ (with third-party “BulkBuffer service) | X |
| PDF reviews | ✓ | ✓ |
Each Buffer and Hootsuite have it coated when it comes to the options you’d anticipate, like social scheduling and listening. However solely Buffer has superior Instagram advertising instruments like a visible story builder and store grid assist.
Additionally, Buffer is loads cheaper, even with the added Buffer Analytics product. It even presents a free plan.
The superior analytics product is highly effective sufficient for enterprise and SaaS marketing, not simply small companies.
2. Agorapulse: A Hootsuite Various for Established Manufacturers
Agorapulse is a whole social media administration platform that gives intensive social planning, publishing, monitoring, and analytics instruments.
You’ll be able to plan a marketing campaign, schedule it, discover individuals prone to have interaction with it, and test the outcomes, all inside the similar instrument.
Execs:
- Features a free plan for particular person customers with fundamental wants (three social accounts, one person, 40 month-to-month posts)
- Full package deal with social listening, social advertisements administration, analytics, and extra
- Superior collaboration instruments
- Straightforward-to-use interface (ranks greater for usability than Hootsuite on G2 Crowd)
Cons:
- Professional plans begin at $79 per thirty days, which is dearer than Hootsuite and plenty of options.
Beneficial for:
Pricing: Agorapulse has a restricted free plan for one person, three social media profiles, and as much as 40 posts per thirty days. The professional plan begins at $79 per thirty days, which is dearer than Hootsuite.
Agorapulse vs Hootsuite
Agorapulse presents every part you’d need in a social media administration platform and even helps you to get began free of charge.
| Agorapulse | Hootsuite | |
| Free plan | ✓ | X |
| Worth for full-featured plan | $199/month (4 customers) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | ✓ | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
Plus, not like Hootsuite, bulk scheduling is constructed into the platform, even on the most cost effective “professional” plan that begins at $79 per thirty days.
3. Sprout Social: A Hootsuite Various for Enterprises
When you’re working for an enterprise and also you’re in search of an much more highly effective social media administration platform than Hootsuite, Sprout Social could also be best for you.
Past an built-in social inbox, in-depth analytics instruments, and superior instruments for managing an editorial workflow, it presents worker advocacy instruments to make it simpler to create a residing, respiratory social enterprise.
Execs:
- Excellent for enterprise wants with social listening, superior analytics, editorial controls, and far more
- Worker advocacy instruments make it simple to scale social campaigns.
- Chatbot constructed into the platform
Cons:
- Normal plans begin at $89 per thirty days, which is barely dearer than Hootsuite and different choices.
Beneficial for:
- Enterprises
- Giant businesses
Pricing: The Normal plan begins at $89 per thirty days, which is dearer than Hootsuite. The all-features-included Superior plan prices $249 per thirty days.
Sprout Social vs Hootsuite
Sprout Social stacks up effectively in opposition to Hootsuite when it comes to options, usability, and value. However with per-user pricing, it might grow to be much more costly if in case you have a big social media advertising group.
| Sprout Social | Hootsuite | |
| Free plan | X | X |
| Worth for full-featured plan | $249/month (1 person) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | ✓ | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
It additionally presents distinctive, enterprise-friendly options like worker advocacy instruments and actually in-depth analytics and reporting which might be excellent for quarterly efficiency reviews.
All issues thought of, it’s an ideal different for enterprises and huge businesses.
4. SocialPilot: A Extra Reasonably priced Hootsuite Various
SocialPilot is a barely extra fundamental social media advertising instrument. It doesn’t provide social listening or different superior options.
It nonetheless presents all of the instruments you want for planning and publishing content, like a social media calendar, bulk scheduling, and a post-approval workflow.
Execs:
- Straightforward to make use of
- Reasonably priced — plans begin at $25.50 per thirty days (billed yearly)
- Full social publishing toolbox, together with bulk scheduling, approval workflows, RSS feeds, and extra
Cons:
- Lacks social listening and actually in-depth analytics.
Beneficial for:
- SMBs
- Freelancers
- Businesses
Pricing: When billed yearly, the skilled plan begins at simply $25.50 per thirty days, which is lower than half of what the most cost effective HootSuite plan prices. Even the full-featured company plan is considerably cheaper whereas providing extra customers.
SocialPilot vs Hootsuite
The largest benefit SocialPilot has over Hootsuite is its value. It presents full options for as much as ten customers at 1/4th of the value of Hootsuite’s five-user marketing strategy.
| SocialPilot | Hootsuite | |
| Free plan | X | X |
| Worth for full-featured plan | $125/month (9 customers) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | X | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
The one destructive with SocialPilot is that it doesn’t provide social listening or engagement capabilities past feedback to your social media posts.
5. Sendible: A Nice Various for Businesses
In case your company is at present utilizing Hootsuite to handle each social media account to your shoppers, Sendible might be an ideal different.
Not solely does it provide the identical superior options like social listening, superior efficiency analytics, and approval workflows for social media posts, it presents a co-branding possibility.
By having your personal branded answer, you’ll be able to place your company as a real market chief within the trade with out creating something from scratch.
Execs:
- Built-in dashboard for an outline of a number of shoppers
- Superior collaboration tools, together with approval workflows tailor-made to a selected social media account
- Schedule posts in bulk for months upfront, together with footage
Cons:
- A bit expensive for superior options, just like Hootsuite.
Beneficial for:
- SMBs
- Freelancers
- Businesses
Pricing: Sendible can be extra reasonably priced than Hootsuite, beginning at $25 per thirty days and providing a full-featured company plan at $199 per thirty days for as much as 7 customers. The co-branding characteristic is restricted to an unique Company accomplice program, not a selected pricing tier.
Sendible vs Hootsuite
As an Company, essentially the most enticing characteristic is likely to be co-branding, however Sendible can be evenly matched with Hootsuite on each key characteristic.
| Sendible | Hootsuite | |
| Free plan | X | X |
| Worth for full-featured plan | $199/month (7 customers) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | ✓ | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
| Co-branding | ✓ | X |
To high it off, it’s noticeably extra reasonably priced, particularly if in case you have a large group.
6. Radaar.io: A Hootsuite Various for Small Groups and Firms
Radaar.io is an up-and-coming Hootsuite competitor that gives most of the similar options at a a lot lower cost level.
It presents social monitoring and listening, an built-in social inbox, approval workflows, and every part else you’d anticipate from a social media instrument.
Execs:
- Reasonably priced — begins at $9.99 per thirty days
- A simple-to-use built-in dashboard boosts your social engagement
Cons:
- The analytics dashboard is considerably restricted in comparison with different options.
Beneficial for:
- SMBs
- Freelancers
- Businesses
Pricing: Radaar.io is considerably cheaper than Hootsuite, with its most cost-effective paid plan beginning at simply $9.99 per thirty days.
Radaar.io vs Hootsuite
Radaar.io presents a lot of the similar options — from group collaboration and scheduling to analytics — that Hootsuite does however at a drastically totally different value level.
At simply $59.99 per thirty days, you get full entry for a group of as much as ten customers.
| Radaar.io | Hootsuite | |
| Free plan | X | X |
| Worth for full-featured plan | $59.99/month (10 customers) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | ✓ | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
7. Brandwatch: An Various for Critical Content material Entrepreneurs
Brandwatch is a advertising platform that goes past social media and in addition presents content material advertising and viewers administration instruments.
However even on the social media entrance, it presents a fully-featured platform with social listening, analytics, and extra. You’ll be able to schedule posts, enhance engagement, and evaluate the impression of your technique.
Execs:
- Full platform with superior inbound marketing instruments
- Social assist platform included
Cons:
- Superior options locked behind a customized “Full Suite” plan with no public pricing info.
- Per-user pricing.
Beneficial for:
Pricing: Brandwatch would be the most aggressively priced Hootsuite different on this listing — the most cost effective possibility begins at $108 per person per thirty days. Many extra superior options are locked behind the customized “Full Suite” plan, which has no official value.
Brandwatch vs Hootsuite
With Brandwatch, you get a social media instrument and entry to essential content material advertising options, like viewers administration.
But it surely comes at a value with a per-user value of $108 per thirty days for the restricted Necessities plan. Brandwatch is a dearer different.
| Brandwatch | Hootsuite | |
| Free plan | X | X |
| Worth for full-featured plan | Customized | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | ✓ | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | X | X |
| PDF reviews | ✓ | ✓ |
8. Later: A Hootsuite Various for Instagram-Targeted Manufacturers
Initially an Instagram-only social media administration instrument, Later has advanced right into a full-fledged platform for each main social media channel, together with Twitter, Fb, Pinterest, and TikTok.
Nonetheless, it presents distinctive instruments when it comes to planning, designing, scheduling, and measuring the impression of Instagram Tales that different options don’t.
Execs:
- Nice options for constructing a social media presence, particularly Instagram.
- Provides a free plan
- Reasonably priced — beginning at $18 per thirty days
Cons:
- Lacks some superior options like in-depth analytics throughout a number of channels, an built-in inbox, and social listening.
Beneficial for:
Pricing: The free plan permits one set of social media profiles and 30 posts per thirty days with fundamental options. The most cost effective paid plan begins at $18 and presents restricted options and assist.
Later vs Hootsuite
Later is a superb and reasonably priced social media platform for manufacturers that need to focus extra on Instagram than different channels. When you’re questioning why you’d do this, try the most recent Instagram stats.
For $40 per thirty days, you get entry to a extra superior set of Instagram advertising instruments than Hootsuite’s most superior plans provide, however the general suite isn’t as highly effective.
| Later | Hootsuite | |
| Free plan | ✓ | X |
| Worth for full-featured plan | $80/month (6 customers) however restricted to at least one social media channel set | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ (nice for Instagram, lackluster for different platforms) | ✓ |
| Social listening | X | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | X | X |
| PDF reviews | ✓ | ✓ |
| Instagram content material concepts | ✓ | X |
| Instagram Story builder | ✓ | X |
9. Publer: A Hootsuite Various for SMBs
Regardless of the superhero gimmick, Publer is a critical social media administration platform with nice options and a reputable different to Hootsuite.
It presents publishing, analytics, and collaboration instruments for every part from Fb to Google My Business.
Execs:
- Handle your whole on-line presence from a single dashboard
- Begin by making an attempt out the free plan. That even contains superior options like trackable hyperlinks.
Cons:
- Lacks some superior options like in-depth analytics throughout a number of channels and social listening.
Beneficial for:
Pricing: The free plan permits three social accounts and as much as 50 scheduled posts per thirty days. The paid marketing strategy begins with Silver at $28 per thirty days and $3 additional per extra group member.
Publer vs Hootsuite
Publer is a superb, reasonably priced different to Hootsuite for SMBs. If in case you have a social media administration group of six customers, you’ll be able to entry all its options for a complete of $28 per thirty days.
| Publer | Hootsuite | |
| Free plan | ✓ | X |
| Worth for full-featured plan | $28/month (1 person) +$3 for every extra person | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ (restricted) | ✓ |
| Social listening | X | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
When you’re in search of extra reasonably priced instruments that can assist you with advertising, billing, and extra, try our listing of the best tools for freelancers.
10. Crowdfire: A Hootsuite Various that Offers You New Concepts
Crowdfire is a social media administration app with a twist, its principal focus is on curating related pictures and content material so that you can share together with your viewers.
It additionally presents normal publishing, analytics, and collaboration instruments for Fb, Twitter, Instagram, Pinterest, and extra.
Execs:
- Discover participating pictures in seconds with good suggestions
- Construct your viewers auto-tailored posts for every platform
- Be taught out of your opponents with competitor evaluation
Cons:
- No social listening past mentions, feedback, and messages
Beneficial for:
Pricing: The free plan permits three social accounts and as much as ten scheduled posts per account. The premium plan begins at $49.99 per thirty days.
Crowdfire vs Hootsuite
What units Crowdfire aside is its good content material curation and advice engine that helps you discover posts and pictures to share for simple engagement together with your followers.
| Crowdfire | Hootsuite | |
| Free plan | ✓ | X |
| Worth for full-featured plan | $99.99/month (3 customers) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | X | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
| Sensible content material curation and proposals for sharing | ✓ | X |
11. ContentStudio: A Hootsuite Various for Inventive Groups
ContentStudio is one other social media administration platform that focuses on the curation of content material in addition to publishing and analytics.
The goal right here is extra towards businesses and startups in addition to inventive groups in bigger corporations.
Execs:
- Discover participating pictures in seconds with good suggestions
- Construct your viewers auto-tailored posts for every platform
- Be taught out of your opponents with competitor evaluation
Cons:
- No social listening instruments
- No free or low-cost plans can be found to check the platform
Beneficial for:
- SMBs
- Businesses
- Inventive groups
Pricing: The essential professional plan begins at $49 per thirty days for as much as ten social media accounts in a single workspace.
ContentStudio vs Hootsuite
ContentStudio is a superb instrument for giant inventive groups that need a greater option to plan out their content material calendars.
It additionally presents most of the similar scheduling and analytics options as Hootsuite, however not a full-fledged social listening instrument.
| Contentstudio | Hootsuite | |
| Free plan | ✓ | X |
| Worth for full-featured plan | $299/month (20 customers) | $739/month (5 customers) |
| Visible content material planning | ✓ | ✓ |
| Twitter, Fb, Instagram Assist | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Social listening | X | ✓ |
| Collaboration instruments | ✓ | ✓ |
| Superior scheduling | ✓ | ✓ |
| Bulk scheduling | ✓ | X |
| PDF reviews | ✓ | ✓ |
| Sensible content material curation and proposals for sharing | ✓ | X |
ContentStudio additionally presents a novel characteristic referred to as “workspaces,” which helps you separate totally different shoppers or manufacturers from one another.
Abstract
The purpose of this text isn’t to pressure you to make use of one thing apart from Hootsuite. It’s to contemplate the opposite choices on the market.
For some corporations, sticking with what’s acquainted is likely to be value it, however for others, switching to a brand new different with tools that better suit their needs and objectives will help them construct their social presence sooner.
Hopefully, we helped you get some perspective on the choices on the market and aided you in selecting a brand new instrument of the commerce to your subsequent social media marketing campaign.
Save time, prices and maximize website efficiency with:
- Prompt assist from WordPress internet hosting specialists, 24/7.
- Cloudflare Enterprise integration.
- World viewers attain with 35 knowledge facilities worldwide.
- Optimization with our built-in Utility Efficiency Monitoring.
All of that and far more, in a single plan with no long-term contracts, assisted migrations, and a 30-day-money-back-guarantee. Check out our plans or talk to sales to seek out the plan that’s best for you.
