The brand new Apple iPhone 14 lineup will likely be out there in Thailand on Sept 16, a transfer that commerce analysts say signifies the nation’s significance to Apple when it comes to gross sales.
It’s anticipated that Apple’s new flagship lineup will stimulate demand for smartphones within the closing quarter of the yr.
On Thursday, Apple launched the new iPhone 14 lineup, which consists of the Apple iPhone 14 (6.1-inch show), iPhone 14 Plus (6.7-inch show), and iPhone 14 Professional (6.1-inch show) and iPhone 14 Professional Max (6.7-inch show).
Thailand will likely be among the many first international locations to obtain an Apple iPhone 14, iPhone 14 Professional, and iPhone 14 Professional Max fashions on Sept 16, whereas iPhone 14 Plus will likely be out there on Oct 7. Pre-orders are actually out there for all fashions.
Thai iPhone gross sales in the course of the interval 2018-2021 had been the very best in Asean, in keeping with market analysis agency IDC.
In response to Teerit Paowan, a market analyst for IDC, iPhone has an 11.4% share of Thailand’s smartphone market. Whereas Singapore’s market is smaller, Vietnam’s market is rising quickly, regardless of its excessive buying energy.
In response to him, the premium smartphone phase has not been affected by excessive inflation or financial woes.
The Apple iPhone 14, you’ll get new security options like crash detection and emergency help.
With the Apple iPhone crash detection, when a consumer is unconscious or unable to achieve his or her iPhone, emergency companies will mechanically be contacted to help the consumer.
Whereas in areas with out cell towers or WiFi connections, customers can use their iPhone to ship emergency SOS messages by way of satellite tv for pc to hunt assist.
The US mannequin of the Apple iPhone 14 collection doesn’t have a SIM tray since Apple has opted to help the usage of eSIM, which permits customers to attach and switch their present plans digitally.
Among the many high 3 premium smartphones in Thailand for the previous few years, Glen Cardoza, senior analyst at Counterpoint, mentioned Apple’s new iPhone 14 collection is an enchancment.
As Thailand and Singapore have a wholesome base of Apple shoppers, the corporate will be sure the shipments aren’t delayed, Mr Cardoza mentioned.
In Thailand, operators, retailers, and different market gamers will make it possible for this collection provides good worth added companies, associated provides, and engaging trade-in choices.
The comparatively established 5G infrastructure will encourage shoppers to think about this collection. Moreover, pent-up demand will encourage many prosperous shoppers to improve,” he added.
In over 75 international locations, greater than 200 cell operators help eSIM provisioning and administration.
The price, know-how, and mindset of telecoms should change with a view to combine eSIMs, he mentioned. There will likely be a necessity for operators to undertake eSIM units at a quicker fee sooner or later.”
A number of early shipments have been made to tier one international locations, attracting tech savvy, prosperous and energy customers. Within the fourth quarter, Apple’s volumes ought to enhance.”
The Apple iPhone 14 begins at 32,900 baht; iPhone 14 Plus at 37,900 baht; iPhone 14 Professional at 41,900 baht; and iPhone 14 Professional Max at 44,900 baht.
SET-listed digital life-style product distributor Copperwired’s chief government, Paramate Rienjaroensuk, mentioned Apple launched the Apple iPhone 14 Plus with a display screen dimension equal to the Professional Max, however at a lower cost.
Customers of iPhone 10-12 could wish to improve their telephones due to this, he mentioned.
He mentioned that because of financial headwinds, customers are actually extra more likely to go for an iPhone cost plan of 12-24 months as an alternative of 3-6 months.
In response to Pisut Ngamvijitvong, senior fairness analysis analyst at Kasikorn Securities, the iPhone 14 lineup launches in Thailand two weeks sooner than final yr.
The Apple iPhone 14 lineup is about 4-10% dearer than the Apple iPhone 13 lineup.
Except for crash detection and emergency SOS by way of satellite tv for pc, the iPhone 14 lineup provides higher adaptive and deep focus for each entrance and rear cameras in addition to all-day battery life.
He added that iPhone 14 Professional and Professional Max additionally function the brand new superior A16 Bionic chip.