, a Mumbai-based superstar engagement platform, on Thursday raised $5 million in a Pre-Collection A spherical led by Kalaari Capital, which invested $2 million and has the choice to additional make investments $2.5 million in a brand new tranche at a later date. The spherical additionally noticed participation from Blume Founders Fund, Redbrook Pte (Singapore), and Sujeet Kumar (Udaan.com).
Tring plans to make use of the brand new funds for enhancing the product and introduce different types of celebrity-fan engagement, and additional monetise its buyer base of over 200,000 prospects.
Tring was launched in December 2019 by Akshay Saini, Rahul Saini, and Pranav Chabhadia with the goal of serving to bridge the hole between followers and celebrities. The corporate claims to have over 1,000,000 individuals visiting the web site to work together with celebrities, and is hoping to notch 100,000+ paid transactions month-to-month quickly.
Akshay Saini, CEO and Co-founder, Tring mentioned,
“India is a big marketplace for superstar engagement providers with customers demonstrating excessive fandom ranges. We’re working to make Tring the one-stop market for all digital personalised interactions with celebrities in India and shortly Asia. We’re delighted to have sturdy establishments like Kalaari Capital becoming a member of us on this journey. Kalaari Capital’s sturdy perception within the creator financial system makes them the perfect companions whereas we proceed rising quickly throughout Asia over the subsequent few quarters.”
Tring competes with worldwide platforms like Cameo (US) and Memmo (Europe) which have witnessed speedy development and have attracted large consumer curiosity.
Akshay Saini (L), Rahul Saini, and Pranav Chabhadia: the Co-founders of Tring
Additional, including, Vamshi Reddy, Accomplice at Kalaari, said,
“We’re thrilled to again Akshay, Rahul and Pranav of their journey to disrupt the superstar fan engagement house in India. The staff has proven sturdy execution capabilities and brings deep understanding of the market alternative. We’re assured of their means to construct a number one fan engagement platform from India and we’re proud to welcome them to the Kalaari household.”