The consumption of bottled water in India is rising considerably. In accordance with the Nationwide Statistical Workplace’s report of 2019, an estimated 12.2% of city households depend on bottled water for his or her consuming water wants – up considerably from 2.7% in 2009.
However the query is: is that this water secure?
Corporates and households are the most important patrons on this $5.55 billion bottled water market in India the place manufacturers like Bisleri, Kinley, Bailey and many others have seized a recognisable share. Nevertheless, the market is flooded with unorganised gamers and that’s the place the issue lies.
Talking to YourStory, Sameer Bharat Ram says that a number of the canisters that consuming water is saved in aren’t even meals grade. These plastic containers are recycled so typically that they’re “not secure” to retailer consuming water – the elixir of life.
It was to unravel this downside that Sameer and his co-founders Bharat Govindarajan, Balachander G, Sameer Bharat Ram, and Hariharan Vedamurthy began Chennai-based BookWater, one of many world’s first IoT-powered and quality-based water supply platforms. The startup’s patent-pending expertise means that you can scan the QR on a water can and get all related particulars concerning the high quality of water it holds.
BookWater was launched in 2021 however began operations in July 2022.
The world of related water cans
Whereas PET cans are thought of secure to make use of for meals packaging, they’re typically abused through the use of them time and again, Sameer says. Many additionally degrade as they’re overlooked within the solar for lengthy – this may trigger severe hurt to human well being within the fast and the long run, he provides.
Enter BookWater, which with its QR code lets shoppers not solely monitor the standard of water but in addition the variety of instances their water can has been recycled and when it is going to be upcycled. Sensors fitted in water stations assist decide the standard of water that’s being stuffed into the cans.
“Water filling stations have a compliance to stick to water high quality requirements however sadly, not everybody follows that,” Sameer says.
Recalling an episode, he says he was visiting a water filling station the place he discovered that the RO system was not functioning. Nevertheless, litres of water had been dispatched to the market by the point this was observed.
“We’re fixing this major problem with BookWater. Sensors put in within the station will not permit any water to be stuffed into the cans if there’s any type of contamination,” he says.
Each water can is tracked all through its worth chain, from the place the place the water is purified and the distribution section to the use section and return of the cans to the purification and filling station.
“This has been achieved via a patent-pending course of the place each canister has a singular identifier that permits monitoring,” Sameer explains.
The enterprise is presently working largely within the B2B format the place corporates like Ascott Group of Motels, Hindustan College, and Junior Kuppanna chain of eating places are utilizing the companies.
Sameer says the startup is delivering near about 1,000 cans a day as of now and plans to launch B2C via a distribution channel quickly.
Taking up the large manufacturers
BookWater goals to revolutionise the best way water is consumed in India by providing high quality at aggressive costs. Water is priced at Rs 55 for a 20-litre can, inexpensive to the middle-income group, which is the best client of those water cans.
“Native water cans are priced at round Rs 45 whereas manufacturers promote their cans at round Rs 80 or Rs 85. We have now priced the identical capability water cans at Rs 55 – making it accessible to everybody. Now who doesn’t need good high quality water, that too after they utterly know what goes into their glass?” Sameer asks.
BookWater has partnered with 4 filling stations in Chennai, which have “a devoted line to fill water in cans”. The founder says he didn’t face any problem in onboarding filling stations as they get extra income era alternatives.
The enterprise operates in a subscription mannequin – the corporate delivers water cans to the shoppers.
BookWater raised an undisclosed seed spherical from Ranganath NK, MD of Grundfos India, and Sameer himself in 2021 and is in talks to boost a Sequence A spherical.
The founder didn’t disclose financials however says the corporate has reached break-even by promoting nearly 1,000 cans a day. By December, Sameer says the corporate will develop and improve this quantity to round 3,000 cans a day.
What’s subsequent for BookWater? Enter the Bengaluru market, Sameer says.