Employee Spotlight: Elena—Mother of Marketing

Sure, we will all really feel it within the air. It’s practically that point of the 12 months once we all are giving thanks and being grateful—that’s what our special occasion is devoted to every 12 months. My grandma at all times tells me on the dinner desk that writing a weblog publish is like roasting a Thanksgiving Day turkey. Perhaps, she has by no means mentioned that to me – but, but it surely could be a great time to point out her how one can begin her weblog, and this may turn out to be a actuality.

However sufficient with that, in case you haven’t seen, we now have been working exhausting for the previous few years, providing a number of the finest internet hosting options within the business and making a model we consider in and are very happy with what we now have achieved up to now. One of many key people concerned in making this a actuality is our head of selling, Elena. So, as an alternative of specializing in the same old festive aspect of issues, with Thanksgiving simply across the nook, we’ve determined to take this chance and say – Thanks! Not solely to you, our customers but in addition to one in every of our relations and the pinnacle of selling.

At the moment marks Elena’s last day right here at FastComet. That’s why we determined to make use of it as a possibility to ask her to fill out our Worker Highlight questionnaire. Listed here are her solutions to the questions, with the angle of reflection on the previous half a decade she spent with FastComet:

What’s your position, and the way lengthy have you ever been with FastComet?

For the final 5 and a half years, I’ve been main the Advertising efforts for FastComet. Actually, once I look again, I really feel like I’ve been right here for a decade or two. Loads of time has handed, and quite a bit has modified since I entered the FastComet workplace for the primary time. After I began in 2017, it was simply me, and I needed to take the reins of all points and aspects of the advertising and marketing technique for the corporate. Finally, this concerned sporting many hats throughout today. I cherished serving to FastComet enhance and contribute to the corporate’s development in any manner attainable.

Elena Working Hard
Elena Working Laborious

Now, I guarantee all advertising and marketing efforts we execute are tailor-made to our Advertising technique – optimized campaigns with greater engagement, a boosted digital presence, and added model loyalty. This contains crafting content material for the brand new pages of our web site, social media planning, outreach to shoppers and companions, newsletters, gross sales assist, and all different issues you possibly can think about we do to achieve our shoppers and prospects. I lead a workforce of selling specialists to extend the market presence, demand technology, and income development for FastComet within the cloud internet hosting business.

What’s your favourite factor about your position?

There’s a lot to like about being a contemporary marketer. This career is getting extra inventive and technical concurrently, which completely matches my character. You can begin with a wonderful concept, broadcast it with up-to-the-minute knowledge, and share it with the world with out leaving your property workplace or desk. You receives a commission to jot down, create, and construct relationships as a advertising and marketing skilled. Should you’re doing the job proper, you possibly can concurrently have enjoyable and genuinely assist folks.

Marketing and Devs Team
Advertising + Dev = Greatest Crew

Тhis image was taken earlier than pushing the website redesign of FastComet.com in September 2022, and it was on the wallpaper of my work laptop ’until my final working day in FastComet. 

That’s to not say cloud internet hosting is a stress-free business or that on daily basis is stuffed with hearts and flowers. In my present place, I expertise every kind of which means and emotion in what I do. I like that no two days ever really feel the identical; throughout these, I make dozens of transitions and pivots. Despite the fact that it’s simple to say, “It’s solely advertising and marketing,” I do know most of us consider there’s one thing extra to our work. There’s one thing greater than the same old record of tips-and-tricks duties. Seeing the worth in my work motivates me to good my craft, which retains me going.

What do you get pleasure from doing while you aren’t working?

Leisure time? I do not need any, to be trustworthy. I’ve two youngsters, one in every of whom is simply two years outdated and the opposite in center faculty. So after working hours, I’ve to stability my time between homework, faculty initiatives, and playgrounds. I attempt to spend as a lot time with my youngsters as I can. On my days off, we often go for lengthy walks or go to the seaside, which all of us love. 

I often spend high quality time studying books whereas consuming wine when the children are asleep. I’m a large fan of up to date Scandinavian writers. Nowadays, up to date Scandinavian literature is having a second internationally. Many books at the moment are being translated into totally different languages, making it attainable for a lot of extra folks than ever earlier than to learn them. The Swedish authors Fredrik Backman and Jonas Jonasson are on the high of my record. 

I additionally attempt to take some “me time” when attainable. I like attending concert events, recitals, stage productions, and music or dance performances. In response to research, attending such performances decreases the discharge of cortisol and different stress hormones. In consequence, I really feel tremendous positively loaded, bursting with vitality, and have a better feeling of well-being.

How would you describe our firm tradition?

As Peter Drucker mentioned, “tradition eats technique for breakfast.” Firm tradition is extra than simply phrases put in your “About us” web page. It’s about that particular feeling you get while you stroll by way of the workplace door. It’s about the way in which the workforce works collectively and the relationships you construct. And it’s about loyalty. There are lots of people working right here which have been for the reason that firm’s early days and who’ve caught round by way of robust occasions. We aspire to construct a long-lasting group. 

Our firm tradition combines enjoyable and enterprise, and, on the identical time, it’s a tradition the place each workforce member can develop and develop. Folks listed here are obsessed with their work and the corporate’s targets.

FastComet @ WordCamp Plovdiv
FastComet @ WordCamp Plovdiv

I might additionally say supportive. I like working with my teammates to finish in depth assignments that assist the corporate obtain important enterprise targets. I additionally respect working independently on various duties realizing I’ve a powerful workforce that helps every member.

What would you alter about your job?

I might not change something. I’m pushing for one thing new as a result of I really feel I’ve outgrown my present position within the firm. Change is troublesome, however switching positions is important for private {and professional} development. It’s essential to get out of my consolation zone, fulfill my potential in pursuit of self-growth, and keep away from the second to coast.

What’s in your bucket record?

I like creating to-do lists for no matter you title it – on a regular basis duties, efficiency, skilled duties, and so on. This query jogs my memory of these issues which I at all times wished to do.

On high of the priorities for my bucket record is to purchase a seascape house. So I’m working exhausting to make it a actuality. After we often plan holidays for my household, holidaying at all times means seaside time, and all different choices don’t make sense.

There are not less than a thousand the explanation why I like the ocean all 12 months spherical. I really feel relaxed and at peace once I’m there. The ocean has enchanted us, capturing our creativeness and interesting us with mysteries of the unexplored. I get pleasure from spending time on the shoreline, particularly throughout summertime. Throughout the remainder of the time, I hopelessly miss the scent of the nice and cozy sea breeze, the waves, algae, and sargassum within the morning. I just lately found {that a} phrase describes such folks – a thalassophile, an individual who loves and is magnetically drawn to the ocean and the ocean. Sure, that’s me. 

What’s going to you miss about working right here?

It’s all concerning the folks! It at all times is and at all times will likely be. A number of the folks I’ve labored with right here have turn out to be true buddies of mine, and I get pleasure from spending time with them. You already know they are saying – work exhausting, play exhausting. I’ll miss our loopy Secret Santas, Christmas events, and inner firm jokes between workforce members. After all, many have promised that they may proceed to bump me with humorous memes by way of Instantaneous Message. 

FastComet Christmas Party
FastComet Christmas Occasion

Our Advertising workforce regularly communicates by way of Slack, so we get quite a lot of alternatives to bounce concepts off one another. Many nice concepts are born throughout these brainstorming classes. 

As a proud “mom” of FastComet’s Advertising, I’m leaving my child within the fingers of an important workforce. I’ll miss the number of views and concepts I’m uncovered to day by day, however I’m positive they may take excellent care of it. 

FastComet & Friends
FastComet & Pals

To new Beginnings!

We have been extraordinarily lucky to seek out Ellie as a part of the preliminary FastComet Advertising & editorial workforce. I’m extremely happy with what we’ve completed with the weblog over these 5 years. We couldn’t have executed it with out the exhausting work and energy of the present and former editorial workers and the many individuals who’ve contributed content material to the weblog. Elena hoped that the weblog could be a worthwhile venue for members of the career, providing assets and views that the FastComet customers can discover useful, in addition to a option to join the members and provides them a discussion board to voice issues that they discover important. We expect she’s executed an important job of providing these issues, and I hope our readership agrees with me.

Congratulations, Elena! You made a big affect on our firm and this weblog.

We all know you’ll deliver great constructive affect wherever your travels lead you – we want you nice success in your new voyage!

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