, a content material and advertising expertise startup, has secured funding led by Enterprise Catalysts Group and 9 Unicorns in its pre-series B spherical of funding.
Based in 2016 by Saurabh Singh, Rahul Jain, and Nagendra Sandra, Flickstree is a curated and personalised video platform for free-to-watch movies. The content material led video commerce platform permits transactions for his or her model companions, leveraging in home video content material, created utilizing patented AI.
The platform makes use of AI voiceover, AI script, and auto-generates branded video content material. These movies are distributed by its personal apps and web sites reminiscent of PlusYou Membership and a community of greater than 150 writer companions. Flickstree presently has an lively consumer base in India, Center East, South-East Asia, the UK, Australia, and the USA.
In response to an announcement launched by Flickstree, the corporate plans to utilise for international enlargement, together with strengthening its product and expertise.
Commenting on the funding, Dr Apoorva Ranjan Sharma, Co-founder, Enterprise Catalysts and 9Unicorns mentioned, “Flickstree makes use of the facility of Synthetic Intelligence to create essentially the most compelling branded video content material at scale, at no-cost for manufacturers. Furthermore, they use their information engine to advertise these movies that retains churning transactions on an auto-pilot mode. In sum, Manufacturers get movies for gratis and shoppers love watching these movies and purchase their services and products. This makes it a win-win platform for all manufacturers globally.”
“Content material pushed ecommerce is the quickest rising phase of on-line gross sales throughout Asia,” mentioned William Bao Bean Managing Director Orbit Startups and Basic Accomplice SOSV “Flickstree is the chief in India and now positioned to increase throughout the area serving to manufacturers to leverage video to drive gross sales.”
Flickstree works in a plug-and-play mannequin. With a staff that specialises within the fields of branding, gross sales and distribution, digital advertising, machine studying, and synthetic intelligence expertise, the corporate claims to cater to over 200 manufacturers worldwide, driving transactions over $50 million yearly and boasts an lively person base of 25 million on its platform.
On securing funds within the pre-series B spherical, Saurabh Singh, CEO of Flickstree, mentioned, “Customers love watching video content material earlier than making transactions. That’s why content-led commerce is the way forward for ecommerce. Flickstree’s AI creates nice content material that buyers love to look at and transact, making this a cutting-edge platform to accomplice with, for all ecommerce manufacturers worldwide.”
The startup was backed by cricketing legend Sourav Ganguly in 2017, making his foray into the startup world. It is usually backed many others together with by Samsung Ventures, Orbit Startups (SOSV), LionRock Capital, FULD & Co., Lets Enterprise, AB Claymore, and Angelbay, amongst others.