, a content material and advertising know-how startup, has secured funding led by Enterprise Catalysts Group in its pre-series B spherical of funding.
Based in 2016 by Saurabh Singh, Rahul Jain, and Nagendra Sandra, Flickstree is a curated and personalised video platform for free-to-watch movies. The content material led video commerce platform permits transactions for his or her model companions, leveraging in home video content material, created utilizing patented AI.
The platform makes use of AI voiceover, AI script, and auto-generates branded video content material. These movies are distributed by way of its personal apps and web sites equivalent to PlusYou Membership and a community of greater than 150 writer companions. Flickstree at present has an energetic shopper base in India, Center East, South-East Asia, the UK, Australia, and the USA.
In line with a press release launched by Flickstree, the corporate plans to utilise for world growth, together with strengthening its product and know-how.
Commenting on the funding, Dr Apoorva Ranjan Sharma, Co-founder, Enterprise Catalysts mentioned, “Flickstree makes use of the ability of Synthetic Intelligence to create essentially the most compelling branded video content material at scale, at no-cost for manufacturers. Furthermore, they use their knowledge engine to advertise these movies that retains churning transactions on an auto-pilot mode. In sum, Manufacturers get movies for gratis and shoppers love watching these movies and purchase their services and products. This makes it a win-win platform for all manufacturers globally.”
“Content material pushed ecommerce is the quickest rising section of on-line gross sales throughout Asia,” mentioned William Bao Bean Managing Director Orbit Startups and Basic Accomplice SOSV “Flickstree is the chief in India and now positioned to increase throughout the area serving to manufacturers to leverage video to drive gross sales.”
Flickstree works in a plug-and-play mannequin. With a staff that specialises within the fields of branding, gross sales and distribution, digital advertising, machine studying, and synthetic intelligence know-how, the corporate claims to cater to over 200 manufacturers worldwide, driving transactions over $50 million yearly and boasts an energetic consumer base of 25 million on its platform.
On securing funds within the pre-series B spherical, Saurabh Singh, CEO of Flickstree, mentioned, “Customers love watching video content material earlier than making transactions. That’s why content-led commerce is the way forward for ecommerce. Flickstree’s AI creates nice content material that customers love to observe and transact, making this a cutting-edge platform to associate with, for all ecommerce manufacturers worldwide.”
The startup was backed by cricketing legend Sourav Ganguly in 2017, making his foray into the startup world. It is usually backed many others together with by Samsung Ventures, Orbit Startups (SOSV), LionRock Capital, FULD & Co., Lets Enterprise, AB Claymore, and Angelbay, amongst others.
(The story was up to date to take away 9 Unicorns from the copy)