Creating a web site in your writing enterprise requires cautious thought. Whether or not you want to generate new shoppers, promote books or teaching packages, or showcase your expertise, you’ll want a web site that appears nice and is straightforward to navigate.
To encourage knowledgeable search for your new portfolio, this text will discover quite a lot of web sites from fellow writers to see what works and what doesn’t. You may as well use the Studocu useful resource for summaries, lectures, and notes from prime universities on the way to construct a web site.
Michal Eisikowitz
A wonderful web site thought might be so difficult to give you. However Michal Eisikowitz did justice to this drawback by creating and incorporating many intriguing options on her web site.
Why Is This Web site Distinctive?
- Easy
- Visually gratifying
- Beautiful use of colours and character
- Integration of real-time data-backed information
Not solely is that this web site vibrant, however it additionally immediately tackles potential shoppers’ ache factors and wishes in visibly giant letters. Michal in the end expressed her worth all through the web site through the use of a compelling but conversational tone to make the reader really feel like they have been partaking in bodily communication.
The web site circulate is phenomenal and distinctive:
- Focused intro for high-paying shoppers
- A right away and daring name to motion
- Persona breakdown
- Fast follow-up with real-life information and social proof
- Segmentation of companies supplied
- Extra social proofs
- A compelling name to motion
Michal’s homepage options eye-catching navigation hyperlinks, particularly the “schedule name now” button, which was distinctly coloured for extra visibility. Listen, and also you’ll discover how the same old “the way it works” label was transformed to a extra simplified but intriguing “course of” tag.
Topping all of it off, the homepage’s coloration was a sensible choice. Most girls choose utilizing pink for his or her room decor and wardrobe. However Michal took it a bit additional. This coloration gave all the web site a relaxed and comfy really feel.
You don’t have to develop your web site in actual particulars like this, however paying extra consideration to every bit pays off. The objective is to create a well-segmented on-line web page, strongly reflecting the values you supply as a author and nudging your shoppers gently all through all the gross sales course of.
Tom Johnson
Let’s take a peek at Tom Johnson’s website, a technical author from San Jose, California, working at Amazon Lab126. Tom created a extremely simplistic web site the place his ardour for writing was freely demonstrated — primarily by way of his web site title (‘I’d Slightly Be Writing weblog’).
Why Is This Web site Distinctive?
- Informal
- Purely running a blog
- Properly-designed Navigation bar coupled with a search field
- Social media buttons are inside attain
Not all writers need to promote their expertise on-line. An ideal instance is Tom. Whereas he writes technical matters for work through the day, he fills up his weblog with beneficial non-monetized posts at evening. And should you’re like him, in search of a secure area to teach the general public along with your expertise, then you may go forward with this web site thought.
Tom’s web site is kind of a easy draft or diary as an alternative of the same old portfolio-like interface. Furthermore, he affords an attention grabbing invitation to his writing group by inserting a e-newsletter field within the left bar.
After all, you may combine extra visually interesting designs and boost your weblog. Simply guarantee your message is being handed throughout and guests get the gist of what your web site is all about.
Jacob McMillen
Jacob McMillen’s web page is one other thrilling place to generate mind-blowing web site concepts for writers. You don’t need to miss out on this improbable web site, particularly should you plan to set yours up personally. Jacob created this complete web site by combining a prebuilt WordPress theme together with his kickass copywriting expertise. All of those have been carried out with out hiring a third-party designer.
Why Is This Web site Distinctive?
- Crisp and clear
- Utterly simple, with a outstanding name to motion
- Straightforward Navigation
- Clear segmentation
Whereas this web site doesn’t function too many fancy animations, it affords simplicity and clear messaging (I’m the copywriter you want). Furthermore, fewer aesthetic parts imply much less visible complexity. This makes it simple for guests to navigate the web site with out many carnival-like disturbances.
One other note-worthy function is the presence of a weblog and podcast part within the navigation bar. Not all writers prioritize these two, however Jacob did. This is among the some ways to extend the visibility of your web site and affords by creating beneficial weblog posts that may scale up in search engines like google.
Jacob took issues a bit additional by including a evaluate part. Observe the strategic use of descriptive icons. Furthermore, podcasts function a lead magnet for prime industrial shoppers. There are simply so many takeaways from this web site.
Jacob’s web site is a wonderful thought for copywriters with low budgets and nice writing expertise. You may pitch your affords on a static web page whereas speaking worth to the broader viewers by way of a dynamic weblog utilizing the identical domain title.
Kristi Hines
Kristi Hines is a well-liked author with respected previous shoppers comparable to Hubspot and Salesforce. You might image her skilled but easy fashion proper from her web site design. Nothing advanced, no fluff.
Why Is This Web site Distinctive?
- Easy and clear
- Seamless person expertise
- Becoming typo for a weblog
- Properly-segmented bar
Kristi’s web site is tremendous distinctive for its excessive simplicity and clear design. Ranging from the homepage, she immediately engaged guests together with her expertise in motion by way of weblog posts. Furthermore, you may get all of her accessible items on a single web page with out going by way of many touchpoints.
There’s no explicit circulate to see right here, however you may savor the seamless scrolling expertise going from one submit to a different or navigating the bar hyperlinks. The web site can also be nicely segmented and appears completely different from the everyday homepage design that you just would possibly count on.
One other thrilling function is the inclusion of a pictures part on this web site. That reveals a writing web site doesn’t need to include simply pitches and nice copy. Sharing a number of sidekicks ought to converse rather a lot about your character and provides shoppers one thing to look as much as.
This web site maximally utilized whitespace to provide extra readability and scale back pointless link-ups brought on by scalability errors. Notably, the colour mix of white and black created an ideal background template for all different tints to face out.
Aaron Orendorff
Nonetheless not saturated with the earlier web site concepts? No worries! Aaron right here did a wonderful job placing collectively completely different iconic parts to type a too-good-to-ignore web site. This web site’s uniqueness shouldn’t be solely depicted by way of its title — iconicontent — but additionally the exhilarating construction of every part on the homepage.
Why Is This Web site Distinctive?
- Excessive-quality Hero picture
- Coloration Vibrance
- Clear copy
- Detailed
Did you discover how Aaron used a persuasive humanitarian copy (‘saving the world’) to introduce his expertise? That added a little bit of allure to the entire web site and provides you that excellent view of what an excellent content material strategist ought to appear to be.
Iconicontent was constructed utilizing a easy structure to function the important particulars whereas guiding shoppers down the funnel. Furthermore, Aaron supplied a free content material roadmap when guests clicked on his first call-to-action button. This concept fully overturns the standard understanding of utilizing CTAs by inserting a “free supply” hyperlink as an alternative of a “contact me” button.
Navigation-wise, Aaron’s web site takes full credit score since guests can entry all they want on a single web page. Though stuffing your homepage with an excessive amount of content material shouldn’t be an excellent web site thought, you can nonetheless encompass every part with vital whitespace to enhance visibility.
This web site additionally options an ideal coloration transition from the preliminary skilled blue look to a playful but comfy magenta glow. Don’t overlook the weblog web page, which successfully will increase your web site’s Search engine marketing.
From using an expressive hero picture and a humanitarian intro to the skilled font kinds and colours employed, every little thing is correct on the spot. Should you’re going for one thing low-budget but outstanding, then this web site thought is one thing implementable.
Zadie Smith
Zadie Smith was awarded as one of many Finest Younger British Novelists in 2003 and 2013. Her web site UX doesn’t require an excessive amount of design technicality. And it’s a good match for guide writers or publishers with little curiosity in on-line shops like Amazon.
Why Is This Web site Distinctive?
- Clear and paper-like
- Minimalistic design
- Cautious alternative of colours
- Zero litter
Essentially the most improbable factor on this web site is how Zadie made use of a superb eye-catching purple field that pulls all consideration to the brand new guide launch, “Intimation: six essays.” Discover how guests can’t assist however give attention to the guide part whereas disregarding every little thing else. Then the web site step by step glides all the way down to an excerpt part discussing the way to purchase the featured guide.
Whereas the web site doesn’t embody a single homepage element on the creator, Zadie ensured there may be one other navigation bar to care for that. The “Contact” part, containing a few enterprise electronic mail addresses, was placed on a separate web page to supply sufficient respiratory area for the positioning’s entrance web page.
Furthermore, the web site’s paper-like background picture created a bookish feeling. Zadie didn’t overlook so as to add a tinge of purple amidst the grays, giving all the web site a wonderful coloration steadiness.
This web site prioritized readability and ensured there was much less fluff. Though you may not be the kind to maintain issues this easy and quick, you can nonetheless derive a number of inspirations on how your guide web site ought to look.
Gill Andrews
Gill Andrew’s website is approach too distinctive to skip the record. Each inch and nook of this web site was well-crafted to enchantment and dish out worth visually. Out of the beforehand talked about pages, Gill’s web site accommodates probably the most touchpoints. Apparently, these touchpoints have been exquisitely interlinked to provide a wonderful user-friendly expertise.
Why Is This Web site Distinctive?
- Extremely prioritized headline
- Sturdy and quick CTA
- Beautiful use of many touchpoints
- Properly-built funnel or lead magnet
Gill’s wonderful worth proposition takes priority by way of her headline. The location’s catchy intro was specialised for companies with a web-based presence and it acknowledges guests’ ache factors. A pretty web site is an efficient begin, however most guests will go away your web site if the primary message is straight away seen. That is very true for writers occupied with creating a web site for portfolio show and lead era.
Gill’s web site additionally demonstrates what an ideal touchdown web page ought to appear to be. It’s not nearly stringing completely different widgets collectively and splashing colourful paint throughout your webpage. You might see this from how Gill adopted her headline with a number of real-life claims or opinions earlier than segmenting her companies.
Fixing too many clickable hyperlinks with completely different locations in your homepage shouldn’t be a good suggestion. Issues get messier when your CTAs get in the best way of your readers. However Gill did an important job aligning every touchpoint to create an gratifying scroll. The “do it your self” part options a number of checklists with the identical functionalities as a web site audit device. So bookmark her web page if it sparks up some web site concepts in your thoughts.
Matt Philcarver
Matt’s page is among the most inventive web sites on the record. It encompasses a simple and clear design, aided by a number of artworks representing Matt himself. You might simply relate to the enjoyable character of the web site’s proprietor, which makes guests really feel comfortable whereas scrolling by way of.
Pay attention to how this web site launched Matt as a tripartite particular person — copywriter, blogger, and phrase nerd. Readers don’t have to scroll a lot earlier than determining who he’s. Whereas there isn’t any call-to-action button instantly after the introduction headline, shoppers can get in contact with Matt by way of the hyperlinks on his nav bar.
Try how this web site used interactive labels like “What my shoppers say” as an alternative of “testimonials.” You may see that Matt shouldn’t be a person of many phrases from how he adopted up his header with a shopper evaluate, a quick introduction, and a fast shut with related hyperlinks.
The web site is nicely laid out, from the distinctive wordcraft to inventive inclusions and a crisp design. If in case you have little free time to put in writing quite a few copies, this web site thought is an ideal match.
Kayla Hollatz
Every part about this website is improbable. Incorporating such playful phrase strokes with a bluish-gray background is out of this world. Kayla demonstrated her specifics on the homepage in giant and daring letters, with a brief however thrilling copy beneath.
Why Is This Web site Distinctive?
- Playful strokes
- Clear segmentation
- Clear call-to-action buttons
- Nice follow-up copy
One fascinating ingredient about Kayla’s web site is the inclusion of a quiz part. You may combine this concept into your web site to encourage guests’ lively participation and enhance lead era.
The web site circulate is seamless and provides an excellent person expertise regardless of that includes a couple of completely different part on the identical web page. Discover how Kayla’s weblog blends easily with all the homepage earlier than an electronic mail CTA places a pleasant near every little thing.
Brittany Berger
What an effective way to finish the record with a sassy web site by Brittany Berger. It’s so wonderful to see how the entire web site displays her character. Take note of the full of life and cheeky feeling that melts the hearts of holiday makers proper on their first click on.
Every part from her shirt, which options a little bit textual content “critical businesswoman” to the excellent head copy in daring capitals, attracts the full consideration of shoppers. Brittany made positive to make use of every little bit of her web site to bond with the readers and lead them by way of an easy journey.
Furthermore, her use of colours with enormous distinction put her message within the highlight. Take a look at the quiz part gently lodged within the nav bar to extend web site engagement for readers.
Apparently, this web site design is one thing you can pull off with a little bit little bit of technical data if you’re working with WordPress. To avoid wasting additional money, you may pay for a prebuilt WordPress theme or construct your web site from scratch utilizing a WordPress builder device.
Impressed but?
As a author, you in all probability want a web site to accumulate new shoppers, function your books, or showcase your expertise. No matter what objectives you take into consideration, the primary factor is to make sure your web site performs nicely, visually and Search engine marketing-wise.
Every of the web sites talked about above had distinctive variations that made them stand out from others. And a few fundamental actionable insights you need to contemplate when constructing a web site in your writing enterprise embody:
- Focused headline in your homepage
- Optimized call-to-action buttons
- Use of high quality visuals and related content material
- Avoiding web page litter
- Cautious choose of colours
- Integration of a weblog part to enhance Search engine marketing
After you have all these in place, it’s time to publish your web site and optimize it accordingly.
And for extra on creating a private portfolio web site, take a look at our different articles, How to create a successful digital portfolio and How to build your portfolio online.
