Editorial guidelines on a website

How to Outsource Content Writing for Your Website (5 Tips)

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1. Set up your finances and desires

First, you’ll wish to take into consideration your content material creation wants. This can provide help to determine whether or not to rent a freelancer or an company.

For example, when you simply wish to publish a sequence of posts on a selected subject, you would possibly contemplate reaching out to an expert blogger in that area of interest. Alternatively, when you’re seeking to set up a content strategy, it’s possible higher to contact a advertising or artistic company.

Your finances will even decide the kind of service that you just go for. Hiring a freelancer for every mission could be extra reasonably priced than utilizing a longtime company.

Nonetheless, when you additionally need somebody to work in your social media content or email marketing strategy, it could be cheaper to outsource every little thing to the identical company. Moreover, this selection means you’ll have fewer third events to cope with, which may also help streamline your workflow.

2. Create a method information and model equipment

Earlier than you begin outsourcing your content material writing, you’d be clever to create a method information to your website. This will embody issues like:

  • Formatting pointers for titles, headings, and paragraphs
  • Spelling preferences for sure phrases (e.g. colour versus color, e-books versus ebooks)
  • Tone and voice (e.g., formal, pleasant, or conversational)

Having a method information may also help you determine a way of cohesion and consistency throughout your website. That is significantly vital when you’re planning to rent totally different writers.

This fashion information might be just like the editorial pointers that you just’d discover on publications that settle for submissions (like The Independent):

Editorial guidelines on a website

Moreover, you would possibly wish to put collectively a model equipment. This may be particularly helpful when you’re considering of hiring a artistic company to deal with all your content material wants.

Your equipment ought to embody vital visible parts like a brand logo, fonts, colours, and another important stylistic notes. This manner, your content material creators will know easy methods to implement your distinctive fashion throughout all platforms.

If you wish to design a model equipment that’s modern and accessible, a instrument like Canva could make the duty lots simpler:

Creating a brand kit on Canva

Canva provides a number of templates for creating an expert equipment. As soon as you choose a design, you’ll be able to customise it to fit your wants. Then, merely obtain the equipment as a PDF (or in picture format) and share it with potential writers.

3. Attain out to skilled bloggers in your area of interest

As we talked about, you would possibly desire to rent a freelancer for a small writing mission. This could be a extra reasonably priced resolution for your small business.

You can begin by searching for writers or bloggers in your area of interest. Naturally, a few of them could have their very own blogs, so that you’ll have the ability to take a look at their work and gauge their stage of experience earlier than making a choice.

Some bloggers even promote their writing providers on their web sites (like Christina Lyon does):

Freelance blogger page

You may attain out to those people straight and ask for his or her charges. In the event that they’re glad to work with you, the subsequent step is to set up an agreement or contract. This could embody a timeline or deadline for the mission supply, technique of cost, and different vital particulars.

Alternatively, you’ll be able to join with freelancers by platforms like Fiverr:

Fiverr homepage

These platforms allow you to seek out writers or bloggers that fulfill particular necessities. 👉 For instance, you would possibly search for freelancers which can be conversant in WordPress and search engine marketing.

4. Rent a content material creation company

If in case you have a big finances or extra advanced writing initiatives to outsource, you would possibly contemplate hiring a artistic company. Some firms may also help you create an entire content material technique from scratch, or enhance an present one.

There are a number of advantages to  hiring an agency  to deal with your content material writing. For starters, they could present a tailor-made service designed that will help you increase your site visitors and conversions. Some may also supply to do a content material audit to determine areas of enchancment.

As well as, an company would possibly produce better quality content than freelancers. It’s because articles will possible be checked by an editor or proofreader earlier than they’re submitted.

Relying on the company, you would possibly even get further providers reminiscent of on-page search engine marketing, social media administration, and e mail advertising. Outsourcing these duties can additional cut back your workload. Plus, you wouldn’t want to rent a separate skilled or company for these jobs.

You can begin by working 👟 a fast Google seek for artistic companies in your space, or searching for companies specializing in explicit industries:

Search results for financial content writing services

Most often, you’ll have to contact the company for a quote. Due to this fact, it’s good to organize a listing of your particular content material wants and flesh out your necessities as finest as you’ll be able to, beforehand. This manner, you may get a clearer indication of the fee and the quantity of labor concerned.

5. Request writing samples or arrange trial duties

Earlier than you make your closing resolution, you would possibly wish to request some writing samples. This may also help you identify whether or not you’re selecting the best skilled or company.

Alternatively, you may arrange a number of trial duties. This generally is a simpler technique to decide a author’s suitability for the job.

👉 For instance, you’ll be able to ask them to write down an entire article on a specific subject to check their information and analysis abilities. This will even present you whether or not they may also help you fulfill your small business wants and targets.

A trial job may also help you gauge the extent of professionalism exhibited by a freelancer or company. You should use it to see if they’re able to ship initiatives on time and comply with your pointers.

Luckily, most veteran freelancers and content material companies will likely be accustomed to one of these request. They are going to possible count on you to pay 💰 them for his or her trial duties, however they’re often prepared to just accept a lowered fee.


Excessive-quality, authentic content material may also help increase site visitors to your website and develop your small business. Nonetheless, you may not have the time or the information to provide well-researched articles that drive conversions.

To evaluate, listed here are some tricks to comply with if you wish to outsource content material writing to your WordPress website:

  1. Set up your content material creation wants and set a finances. 💰
  2. Create a method information and model equipment to make sure cohesion throughout your website. 🎨
  3. Attain out to skilled writers and bloggers in your area of interest. ✍️
  4. Rent a content material creation company for extra advanced initiatives. 🚧
  5. Request writing samples or arrange trial duties to seek out the proper match. 🖱️

Do you might have any questions on outsourcing content material writing to your WordPress website? Tell us within the feedback part under!

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